• Devin Brea

Social Media Tips for NJ Small Businesses

Updated: Jan 29, 2020

Becoming one of the most successful small businesses in their region is almost every entrepreneur’s dream. However, realizing this dream means relying on social media and proper marketing channels. But how can you use social media for small business marketing? Here are some ideas for every entrepreneur in New Jersey to keep in mind.

Create great, helpful content

Whether you write a post, record a video, or share a picture, make sure that the content you are producing is meaningful, informative and helpful for your audience. If your audience doesn't find your content appealing, they will be less likely to engage with it which is critical to avoid if you're hoping to grow. Every digital marketer in NJ relies heavily on their ability to boost their engagement rates. Great content can help you with that, and it will be easy to share for your clients too.

Start Posting Often

In order for your audience to engage with your content, you first need to get it in front of them. Consider creating a posting schedule for various social platforms. This would require a commitment to posting 2-3 times per day on all major platforms ideally. This commitment shows your audience that you are serious about your business's social presence and that it is a priority for your company. Do this and over time you will surely gain more followers as well as overall traffic.

Be Yourself, Maintain Your Own Personality

Authenticity is key in the world of social media. You don’t want to be just another random NJ small business. You want to entice people with content that is fun, interesting and which will ultimately benefit them as the consumer. It is crucial that you be yourself and stick to your brand. No one likes the corporate approach and it's a sure way to backfire with your audience. Instead, connect with people and offer them a great experience every time you interact. If you continue this practice, you will establish genuine relationships with your audience and both parties will benefit.

Use Social Media As A Way To Gain Feedback From Customers

Most companies that use digital marketing services rely on social media to engage with their audience and to promote their services. While social media provides a space to spark engaging commentary and connections, it can also be a powerful self-correcting tool. Create great content for your audience and ask them for their feedback. As they are the ones consuming your content and engaging with it, they have the best idea of what can be done better, what they would like to see in the future, as well as what they would like less of, listen to their opinions and make the necessary updated.

Create unique content for every platform

Ideally, you want to be active on every platform, but in the beginning, it is okay to start slow until you find your footing. It is important to remember, consistency is what counts when building a presence online. It is important to research where your current target audience is spending its time on social media to learn which platforms to focus on first. Then design unique content designed specifically for Youtube, Facebook, Twitter, etc.

Your audience is right in front of you, all you need is the right content and strategies to make you stand out! If you loved this article feel to share it! If you have any questions on how to create content or anything else in this article please leave a comment below.