Social Media Growth Tips for Small Businesses
One of the most important aspects of digital marketing is integrating social media into your marketing strategy. As a small business owner, it is becoming increasingly vital for small businesses to realize the true potential and value provided by social media. According to Statista, 79% of the U.S. population has a profile on at least one social networking site and is spending an average of 1 hour & 15 minutes on social platforms. These are stats that can not be ignored in 2020 when creating & planning your marketing strategy for the year. It is important to understand that your customers are using social media and that they want to interact with your small business on social as well.
As a small business looking for growth you should be using social media marketing in 2020 because it is a great way to obtain more exposure, communicate with customers, generate traffic to your website and the results can be amazing if you use it right. So let’s dive into a few ways to get started and help you in your marketing strategy.
Track Your Competitor’s Social Approach
A great thing about social media is that it allows you to see how your competition is using social media. It's a common phrase that success leaves clues and social media is no different. The first thing to look for is to see which posts are getting the most engagement and shares. (Helpful Tools: Fanpage Karma & Hootsuite) By looking at the engagement of the post you can see which posts resonate with your competitor’s audience which should be very similar to your own. The idea here is to recreate the content and make it better for your audience because you know it already resonates well. The second thing a small business should look for is to see relevant hashtags that you can use on your social media posts. (Helpful Tools: Hashtagify & Ritetag) Other things to look for is to see if they create any giveaways, how often they post or how they engage their audience. This helps you set the bar of what other small businesses are doing on social media and how you can improve it to help drive traffic to your social channels. If you want to surpass your competitors, it’s important to learn from them.
Create Targeted Content
One of the beautiful things about social and digital marketing, in general, is targeting. As a small business, this is one of the most crucial aspects for you because your marketing budget isn’t as large a Fortune 500 company. Creating targeted content will allow you to not waste your marketing dollars because the content is only shown to your ideal customer in areas that you serve. (Helpful Tools: Facebook Audience Insights & Google Trends) This allows you the opportunity to provide the greatest amount of value for that specific demographic. By targeting specific demographics it will help boost engagement rates, lead generation and even bring you more sales.
Automate The Posting Process
You should post content often, but the challenge comes when you are not available to post content manually on a certain day. I recommend to our clients that they are making at least 15-20 pieces of content every week across social platforms. Thankfully, you can use tools like Sendible or Hootsuite in order to schedule, research, and share content. Another approach is you can hire a digital marketing agency like us so we can do that for you. It’s the best of both worlds by taking it off the business’s shoulders and knowing that the experts are creating your material.
Post Videos Often
The reason why you should use videos for your small business marketing is that videos tend to give the best results on all platforms. According to Statista, 85% of all internet users in the United States watched online video content monthly on any of their devices. Videos are able to give information that’s easy to use for clients and you can get across an amazing experience this way. Make the videos short, appealing and interesting to your audience. You can either make them funny, or they can be educational. When first starting out as a small business you can begin with using your smartphone instead of investing in new camera equipment. The key to video content is creating as much content as you can and see which content resonates with your audience or recreate someone else’s video from one of your competitors that had great engagement.
Guide Traffic To Your Website
If you have a great social presence you should be using it promote your website from time to time. Driving social traffic to your website is a great way to get new eyes on blog posts and other materials that you shared on your website to help your customers. I wrote a blog post about your website and what it should do. The blog covers everything that should be on your website and what you can do to make sure that the new social traffic generated to your website converts into new leads and customers for your business. Remember, you shouldn’t do this with every post, I recommend promoting your website when you have free materials or blog posts to help your audience.
It’s a very good idea to use social media to help you grow your small business. Social media marketing will help to generate leads, customers, and sales either organically or through measured advertising. We encourage you to use all of these tips to help explode your marketing results this year. Give everything a try and you will be heavily impressed with the immense growth your small business can achieve with these methods!
If you have experience with using these methods and would like to share your thoughts or have any questions at all, let us know in the comment section below!