• Devin Brea

How To Innovate Your Tax Preparation Business During The Coronavirus Pandemic



Has your business been affected by the Coronavirus (Covid-19)?


If so, you're not alone; thousands of businesses across the country are being impacted by the coronavirus. The virus has caused statewide “stay at home” orders across the nation, meaning that if your business is deemed non-essential, it must be closed. This, of course, has left many business owners worried about how they are going to run their business and attract new clients while working from home throughout this pandemic.


Here is the good news:


As a tax preparation business, this leaves you with a unique opportunity.....


If you can collect your client's documents online, collect payments online, and have your clients digitally sign their documents, you can essentially file anyone’s taxes remotely.


Luckily, all of those tasks can be done with an internet connection.

Another silver lining of the pandemic is that everyday people are now looking for additional money in the form of their tax returns! Taxes are typically filed during this time of the year but now that the filing deadline has been extended until July due to the virus, this leaves you several more months to sign up new customers for tax season which is amazing news for a tax preparer!


Collecting Documents & Billing


Innovate Tax Preparation Business

The first step that I would take is to evaluate what I currently have and how I can use my current tools to help me innovate my tax preparation business. Most tax preparation software already offers online tools allowing you to collect documents online, handle billing and make payments all within their online tool. I would take a look at what your current software offers and if it doesn’t include online compatibility, now may be a good time to upgrade your software. If you’re not interested in leaving your service, I have listed a few services that you can set up separately to handle all the necessary tasks below.


SmartVault - It will allow you to collect documents online, use e-signature and syncs with other tax preparation software.


Square - You can always invoice through Square to collect online payments although I recommend finding a tax preparation solution that handles invoicing.


TaxSlayer Pro - This solution handles everything from the actual tax preparation software to collecting documents,e-signature, & billing.



Update Your Website


Update Tax Preparation Website

After you have found the solution or solutions to help you take new clients online, now it's time to make sure your digital storefront aka website is updated. You want to make sure that your website is updated with your current contact information, updates on how your business is handling the virus, and buttons to your new or newly discovered tools. This is a time to reevaluate your website and really think about your website and what it should do.


Update your social networks


Social Media Tax Preparation Business

Now is a great time to update your social media accounts or create them if you haven’t been using them. Once accounts are updated be sure to post on your platforms and let your followers know that you are now taking clients online and tell them to check out the updated website. I recommend to all of my clients that they post at least twice a day on the important social platforms for their business niche. As a tax preparation business, you should be utilizing Linkedin, Facebook, Instagram, Youtube, Tiktok & Twitter. If you need any help or assistance always feel free to hit the chat icon or schedule an appointment to speak with us.



Email Your Current Customers


Email Marketing Tax Preparation Business

Let your current customers know of your new updates to your website and updates to your social accounts through an email marketing campaign. It is important that you let them know that you are now taking customers in this new way during the coronavirus pandemic and that you are there to support them in this difficult time. If you don’t have an email marketing tool I have listed a few below to help you get started.


Mailchimp

Active Campaign

Constant Contact


Quick Tips To Attract New Clients


Digital Marketing Strategy Tax Preparation Business

  1. Meet with your clients through video chat - I recommend using tools like Zoom or Google Hangouts

  2. Record the meeting and have your client leave you a testimonial on the recording saying how great your tax preparation services are - How to record Zoom or record Google Hangouts meeting

  3. Create a new section or page on your website called Testimonials and share the testimonials from the recordings on your site

  4. Go to Fiverr or Upwork and hire someone to create an E-Book or PDF to give away for free on your website (tip: make about the coronavirus pandemic)

  5. Create a landing page for the free resource - You can outsource to Fiverr or create yourself using tools like Clickfunnels

  6. Share the free resource in exchange for their email

  7. Run Facebook Ads to your new landing page - Guide to running Facebook Ads

  8. Email the new leads the new free resource and continue to communicate, educate, and entertain your new potential customers to help guide them to purchase your services


Conclusion


If you followed all of the steps listed above you would have innovated your tax preparation business to come out stronger on the other side of this coronavirus pandemic. I am sure by now after reading this blog that you realized doing all of these steps can be complicated and sometimes very time-consuming. I want you to know that we are always available to help and would love to answer any questions that you may have on how to innovate your business. If you got value from this blog and would like to know when I release the next one sign up below for updates.