5 Apps Small Business Owners Need for Social Media in 2020
Updated: Jan 13, 2020
Deciding which apps to download from the thousands available on the App Store or Google Play can be stressful. Especially if you are a small business owner trying to figure out what the best social media apps for your business are. We put together a list of 5 apps that will help you kickoff 2020 with a bang on social media.
Canva is the first app on this list and it is for good reason. If you have never heard of Canva before you are really missing out! Canva has thousands of templates for Instagram posts, Facebook posts, Flyers, E-books, etc. Canva turns you into a graphic designer with zero experience needed and best of all, it is very user-friendly which saves loads of time. Canva can help you create all of your social media content for 2020 and it is a must-have app for your phone.
Facebook Ads Manager
The second app on this list is Facebook Ads Manager. If you are a small business in 2020 you need to be running Facebook ads. The amount of research out there showing how great Facebook Ads are and the amount of ROI they can bring in compared to traditional forms of marketing is huge. As a small business in 2020, you are doing yourself a huge injustice if Facebook Ads are not apart of your marketing strategy. Facebook Ads allow you to target specific target audiences on both Facebook and Instagram. If you have any questions on how to run Facebook Ads feel free to leave a comment below or email me anytime.
The third app on this list is Fiverr, now Fiverr is a unique app for small businesses because it allows you to outsource all of the tasks that you either don't want to do or don't have the time to do, for relatively inexpensive prices. You can hire a freelancer to write a blog for you, help you with SEO, design a new logo, edit a video, and even design a whole website for you. Fiverr is a great resource to the small business owner because it really gives you the opportunity to look at hundreds of freelancers very quickly to help on social tasks that you don't want to do.
The fourth app on is this list is Mailchimp which is used to revolutionize email marketing. In 2020 it is extremely important to have an email list that you can use to share your content (specials, new products, recent blog posts, etc.). As a small business being able to monetize an email list could help take your business to new heights, helping you generate more traffic to your site as well as helping you sell products and services through email campaigns. If you have any questions concerning email marketing please leave a comment below.
Adobe Premiere Rush
The last app on this list is Adobe Premiere Rush, while this is not a free app it is worth the money if you are making any video content. Especially if you are just getting started and want to use your smartphone camera. I recommend to all of my clients to start recording on their phone before spending money on new equipment. The app is very user-friendly and allows you to edit videos that you recorded on your phone or videos that are stored in the Adobe cloud. Since Adobe Premiere Rush is connected to Adobe's cloud it allows you to be able to start on either your phone or PC and pick up on the other right where you left off. The best feature by far is the ability to share directly to your social accounts and even have them formatted to fit the different sizes for each app.
Honorable Mention: Kapwing.com
An honorable mention that is not an app but can still be used on your phone is Kapwing.com. Kapwing allows you to edit videos for free, add subtitles automatically and instantly share to social accounts similar to Adobe Premiere Rush.
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